Affiliate marketing is one of the most important part of digital marketing. Affiliate marketing helps get cost effective traffic and conversion and you pay commission only on the actions. Affiliate marketing cannot be automated like any other paid campaigns like Google or Facebook hence it requires your personal attention in recruiting quality affiliate partners and to check performance of each affiliate partner.
Affiliate Program Set up : Planning your affiliate campaign is one of the foremost and crucial step before launching your program. Evaluate your budget and commission you will be convenient pay your prospective partners. If your business is E-Commerce you can provide incentives on Cost Per Sale, but if you are into Travel, Hotel, Insurance or Finance business you may have to pay commission on leads and also on transaction depending on the trend what your top competitors are paying. If to launch your affiliate program via affiliate network or custom software, also outsource affiliate management activities or get it managed from your inhouse team.
Affiliate Program Bio : Provide complete details about your product or services get better understanding about your company and mention all the affiliate program details including commission, cookie tracking period , sign up links etc.
Affiliate Links : If your publishers are new to affiliate interface provide them with guidance to appropriately promote the affiliate tracking link . Upload banners of different sizes, text links of your top products and coupon discount offers to help your affiliate proactively promote your website to their potential audience.
Affiliate Recruiting : Reach out to professional partners in your company niche or affiliate website having huge traffic. Nowadays we can reach out to influencers, bloggers and youtubers who have maximum followers who can provide you with good number of conversions.
Affiliate Communication : Regularly communicating with your affiliate partner is much required as it helps maintain smooth relationship with your partners motivate them to promote your brand and check if they need any support in promotion of your website.
Payments : Make payments on time the delay of payments, make sure your team balidates the order generated from publishers and quickly process the affiliate invoice so your affiliate receives payment on time and happily promotes your brand.
A team with professional approach is required in managing affiliate program who can deal with partners to achieve prominent space on affiliate website for your brand, reach out to quality partners that enhance your branding and provide your with cost effective traffic and conversions.